Here are 6 UX/UI design trends to watch for in 2023

We’re constantly seeing the potential of technology, and as it evolves, digital design trends follow. With 2023 only around the corner, the new year promises exciting concepts and technologies to improve and transform user experience (UX) and user interface (UI) design.

Why the latest UX/UI design trends are important

We are an established digital innovation company that develops whole digital products. Because of our dedication to this service, we are continually aware of changes in areas like colour theory and universal design that may affect what customers expect from our goods and services. It’s important to follow best practises since the UX and UI of a digital product, such as a website or app, may have a big impact on a user’s first impression of your brand or company.

7 UX/UI trends to look out for in 2023

Modern UX/UI techniques will be integrated into a human-centered design for the best usability, performance, and aesthetics.

Here are seven innovative design trends for 2023 that you might want to think about:

1.Mixed Reality + Augmented Reality
2.Creative Animated
3.Immersive Scrolling
4.3D Imaging

Mixed Reality + Augmented Reality

You have probably taken notice of the hype surrounding virtual reality thanks to Meta and the growth of VR chat as a result of the numerous Covid lockdowns. This year even saw the debut of VR Fashion Week. In addition, a lot of other businesses are working on ways to socialise in the digital age or even to combine the physical and digital worlds into hybrid workflows for various industries. These use cases include supply chain managers navigating a warehouse in real-time with AR to maximise order picking efficiency and doctors iterating the separation of conjoined twins in real-time from different locations using VR before the actual surgery. Other examples include furnishing and painting an empty room with AR before purchasing furniture.

Because of the way AR/VR technology is being created and marketed, it’s expected to grow easier for people to use and accept. As we increasingly combine people’s digital and physical worlds with each tech milestone, experience designers need to think about how these interactions will play out and how to keep the users of these technologies safe.

Creative Animated

The trade-offs between animation quality, site performance, and app size made it difficult to create traditional web and app animations. There have been many changes since then. Modern animators can produce great visuals without sacrificing performance or economy thanks to advancements in network speed and library accessibility (hello, 5G!).

Even seasoned designers may now be able to incorporate motion design into their toolkits due to the pervasiveness of these technologies. I see animations being used more frequently in the future, not only to bring ideas to life but also to streamline user interaction and enchant users with wonderful micro-interactions.

Immersive Scrolling

Javascript, animation frameworks, or native implementations make it simpler than ever to develop fluid animations and implement component actions on scroll (such as linear interpolation techniques). Now that designers have the power to control what viewers see and how it appears, they can present content in a more strategic, narrative-focused manner. Full-screen scrolling has given many businesses more space than ever before to convey compelling stories, especially on landing pages.

3D Imaging

I’ve seen a rise in the use of 3D photos in online posts. However, I think that something new will start to take its place when the “beautiful corporate illustration” style, which has been so popular since 2020/21, starts to go away. Today, many websites and apps frequently use images (sometimes digitally enhanced to appear bright and vibrant), poor artwork, and 3D objects to liven up or supplement information. I anticipate its growth to continue into next year since it is closely linked to the growth of virtual reality and augmented reality.


Although gradients have become more popular in social media and fashion, it appears that the 1980s and 1990s are making a comeback. The end result is more jazzy styles and brilliant hues. This has manifested in the digital sphere in a variety of forms, such as the resurgence of gradients, acceptance of brutalism, and the usage of vibrant colour schemes.

Gradients are a significant trend that has been widely adopted (and approved) this year (at least in my opinion). As people use more cheerful, multi-colored palettes to counteract the drowsiness Covid has caused, we should expect to see a fantastic, bright parade of screens, packaging, and more.


Another style from the past that has returned to our screens this year is brutalism, and I think it will either remain in its purest form or in some subvariants like kitschy or neobrutalism. We also observe echoes of earlier online design, when things were less corporate and more personal and organic. The browser default typefaces, gradients, high-contrast colours, boundaries, and homages to vintage visuals and artwork combined with actual photos are all back. You know, all those quirky aspects of the web that make it fun to browse, but with all the UX lessons to make everything as readable and accessible as possible.


During the pandemic era and the normalisation of the home office, many people were conscious of the importance of maintaining mental health and general wellness. They understood it was acceptable to prioritise oneself. This, in my opinion, indicates that people are becoming more conscious of their mental and physical health as they go about their daily lives. I expect that new trends within the design industry will start to develop that are related to this pattern of behaviour m. As a result, wearable technology for tracking both physical and mental health may become more popular, and “calming” colour schemes for computer displays may also become more widely used.

About Think Straight

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